Unlock Your Brand’s Potential in the Beauty Industry

Transformative strategies for brand growth: brand strategy, innovative product launches, market expansion, distribution, and interim management.

Welcome to APACBeauty

At APACBeauty, I specialize in driving strategic growth and innovation for the beauty and skincare industry. With over 24 years of experience working with Beauty Leaders  Estée Lauder, LVMH, I bring deep expertise to help your business navigate today’s competitive landscape. I provide hands-on, tailored support across all aspects of brand strategy and execution. My services include:

  • Strategic Consulting: Crafting long-term plans to position your brand for success.
  • Market Expansion: Guiding you through entry into new markets with precision and insight.
  • Interim Management: Stepping in to provide leadership, expertise, and momentum during critical business transitions.
  • Project-Based Support: Delivering results-focused execution for product launches, campaign activations, or business transformations.

Whether you’re preparing to launch a groundbreaking product, expand your market presence, or need experienced guidance to navigate challenges, I am here to partner with you every step of the way.

Let’s work together to unlock your brand’s full potential and achieve sustainable growth.

About ME

With a rich background in the beauty industry, I specialize in driving strategic growth, launching brands, and expanding into dynamic markets. My career spans senior roles at global powerhouses like Estée Lauder, LVMH, and BeautyHealth, where I led transformative market expansions and delivered exceptional results across Asia, Australia, and the UK.

I’m known for my innovative solutions, hands-on leadership, and a growth-oriented mindset. My proven track record includes:

  • Spearheading Fenty Beauty’s record-breaking success in Sephora Asia, becoming a top consumer acquisition brand.
  • Relaunching Ole Henriksen in Australia, achieving a remarkable 95% CAGR.
  • Expanding Kendo Brands 14x in four years, capturing 19% market share in Sephora Australia.
  • Launching BeautyBank UK, awarded CEW’s Best New Brand.
  • Scaling Lab Series to the #1 men’s skincare brand across APAC.
  • Driving significant growth for BeautyHealth, achieved through accelerated expansion across APAC.

Throughout my career, I’ve collaborated with iconic brands like Estee Lauder,  Fenty Beauty by Rihanna, Origins, Marc Jacobs Beauty, and Designer fragrances such as DKNY, Coach, and Michael Kors.

My mission is to help brands unlock their full potential, combining creative strategies with actionable insights to deliver sustainable growth and lasting impact.

Consulting Services

Strategic Consulting and Advisory

With over 24 years of expertise in the beauty industry, I specialize in strategic planning and advisory services that empower businesses to achieve sustainable growth,

How I Can Help:

  • Strategic Planning: Crafting tailored strategies to drive long-term success and competitive advantage.
  • Tailored Roadmaps: Developing clear plans for brand growth and channel and market expansion.
  • Innovation: Identifying opportunities for differentiation and growth.
  • Leadership Development: Strengthening leadership capabilities and fostering a high-performance culture.

Benefits of Partnering with Me:

Collaborating with me means gaining a trusted confidante and advisor to navigate complex strategic decisions.

  • Focused Leadership: Stay centered on big-picture goals while I support critical initiatives.
  • Fresh Perspectives: Unlock innovative solutions to overcome challenges and fuel growth.
  • Sustainable Growth: Leverage proven strategies to achieve enduring success and resilience.

Let’s work together to build a roadmap that not only meets today’s goals but also positions your business for a thriving future.

 

Interim Management

Are you facing challenges like resource constraints, budget cuts, or unexpected leadership changes? I offer interim management solutions to help your beauty brand navigate these issues and maintain operational excellence.

What I Offer:

  • Leadership Gaps: I step in as an interim leader to manage critical roles during transitions or long-term vacancies.
  • Team Success: I provide strategic direction and support, ensuring teams remain aligned with business objectives.
  • Growth Opportunities: I identify and leverage opportunities for innovation and expansion, even in challenging times.

 

Benefits of Partnering with Me:

  • Business Continuity: Keep operations running smoothly during transitions.
  • Strategic Focus: Develop and implement actionable strategies to meet your key objectives.
  • Team Performance: Support your team to operate at their best.
  • Resource Optimization: Navigate budget cuts or resource shortages while maintaining performance.

If you need an experienced leader to guide your brand through transitional periods, let’s discuss how interim management can benefit your business.

Project Based Initiatives

With a proven track record in the beauty industry, I can help you achieve impactful results for your brand.

My Services Include:

  • Go-to-Market Strategy: Crafting effective plans to launch products and grow your presence in the APAC region.
  • Market Entry Strategies: Identifying target markets and building local teams for successful entry.
  • Event Planning: Designing engaging launch events that create excitement around your brand.

 

Benefits of Working with Me:

  • Proven Success: I have successfully driven brand launches, including the #1 brand in Sephora.
  • Expert Guidance: Leverage my extensive experience in market expansion and product launches.
  • Maximized Impact: Implement campaigns that disrupt and enhance brand awareness and consumer engagement.

Let’s collaborate to create a launch that exceeds your expectations. Contact me today to discuss your project and how I can help you achieve your goals.

How I Work

Hands-On Execution

  • Relentless pursuit of growth: I’m driven to identify and capitalize on opportunities that accelerate brand growth and build brand equity.
  • Creative thinking: I encourage a culture of innovation by asking thought-provoking questions and challenging the status quo.
  • Collaborative partnerships: I foster strong relationships with retailers to create mutually beneficial partnerships and drive customer acquisition.
  • Hands-on leadership:  I roll up my sleeves and work alongside with your team to achieve your goals.
  • Continuous learning: I’m passionate about staying up-to-date with industry trends and best practices. I’ve recently completed courses in leadership and empathy to enhance my skills and knowledge.

Building Successful and
Sustainable Beauty Brands

Key Skills and Strengths

  • Strategic Marketing and Planning
  • Brand Development and Launch
  • Extensive retail partner network.
  • Strategic Insight
  • Innovative Launches
  • Collaborative Approach
  • Sustainable Growth
  • Reliable Distribution
Countries & 3 Continents
Global Experience
0
Beauty Expertise
0 + yrs
Brands Successfully
Led
0 +

Top Book Recommendations

Our Top Picks for Industry Leaders

The Obstacle is the Way

The Ancient Art of Turning Adversity to Advantage
Author: Ryan Holiday

Recommended By : Scott Pugh
VP and General Manager FIGMA

The Advantage

Why organizational Health Trumps Everything Else in Business
Author: Patrick Lencioni

Recommended By : Clint Carnell
Former CEO Beauty Health Company, CEO InBrace

Brief

Make a bigger impact by saying less
Author: Joseph McCormack

Recommended By : David Suliteanu
CEO Kendo Brands, Former President Sephora North America

Get in touch

Whether you’re looking to discuss a new project or need expert advice, we’re here to help. Contact us today to learn more about how we can support your business.

Have any question?

+65 97332254

WhatsApp

+65 97332254

Write email

indra@apacbeauty.com

Visit anytime

Singapore, serving clients globally

Achieving
Goals Together

Accelerating Growth

It has been the ultimate pleasure working by your side over the years, Your contribution to the OH (Ole Henriksen) success has been invaluable. I have truly loved the many times I have worked by your side. Your kind and loving spirit is infectious

Ole Henriksen

Founder of Ole Henriksen Skincare

Negotiation and Strategic Vision

Indra is an astute business leader who with her strong negotiation and influencing skills built the Kendo business in Asia Pacific. In John Maxwell’s words, a leader who knows the way, goes the way and shows the way. With her amazing energy and enthusiasm, she leads with a strategic vision, setting high expectations of herself and bringing everyone along on the journey to success

Maninder

Regional Head of Retail and Education Kendo Brands

Retail management and planning

During this period of difficult trading the calibre of our retail operations becomes even more vital both in the UK and around the world. I know under your leadership our retail management and planning has become even stronger

Driving brand perfomance

I am very pleased with the brands’ performance and thank you for having helped to achieve these great results. I congratulate you and your colleagues for the hard work and support that you have given, your efforts are most appreciated

Leonard Lauder

Chairman Emeritus of The Estée Lauder Companies Inc.

Strategic growth partners for the beauty and skincare industry, offering expert consulting in business development, market expansion, and interim management.

24/7 CALL US

+65 97332254

24/7 Our Location

Singapore, serving clients globally

Website

Privacy Policy

Terms of Service

Site Map

© Copyright 2024. All rights reserved. 

Linkedin